Film Demographic Report

We put together a questionnaire aiming to investigate which audience is more likely to watch horror films and which type of horror films people prefer. We handed out the questionnaire to people of different ages and gender to find out who our horror film’s likely target audience will be.

As we are planning to do a horror film, we decided to dedicate half of the questions on our survey purely to the horror genre. When we asked which type of horror film people prefer, we found that 60% of people taking part chose the paranormal category compared to the 20% who chose Slasher and 20% preferring torture. The supernatural genre is the popular of all the horror sub-genres.

We investigated further into which sub-genre are most popular by asking which horror films people liked the most. We found that the most popular film was ‘Mirrors’ which is a paranormal horror film; this shows that our film would be successful as that sub-genre is popular.

Our results showed only slight differences between male and female statistics. This suggests our film will be targeted at both males and females. We did find a significant difference in how younger people prefer to watch horror films more than people over 21. Our films target audience will be aimed at teenagers and young adults because they are more likely to want to go and see it.

We looked at the Woman in Black IMDb to see similar film statistics and found that there was no significant difference between male and female viewers. This suggests that both genders enjoy paranormal films equally.

 We plan to use a child as the main villain in our horror film because we have seen children being very effective in making viewers scared in other popular supernatural films. We asked people if they ‘would find a little boy or a little girl creepier in a horror film?’ so we could use a child that would make our film scarier. The survey showed that little girls were significantly more popular than boys so we have decided to use a little girl to increase the popularity of our film.

From this research we have decided to target our film at an audience of young adults. We have also decided to use a young girl as our main villain because we think it will make our film scarier.