Advertising the Film

Advertisement is extremely important when releasing a film as they create excitement for the film. If the trailer looks good and is advertised on a number of different platforms, it would be made known to a wide variety of people who could then share their enthusiasm for the film with others.

 I would want my trailer to be shown as an advert in the cinema before another horror film starts. I think that the trailer would appeal to the majority of the audience in the cinema because they have paid to see a film of the same genre and presumably like that type of film.

 I would want a TV advert for my trailer to be on late at night from 9pm because that’s when children are in bed and most adults get chance to watch television. Also 9pm it is the UK watershed time; this is a point in time after which programmes and adverts with adult content may be broadcast. Our trailer includes content that would only be appropriate to be shown after this time such as violence and suicide. As the target audience of my trailer is adults/ young adults, it would be the perfect time.

 Most of our target audience are young and would use social media regularly. I would post my trailer on sites such as Twitter and Facebook where people can share the trailer with their friends. I would advertise the trailer on YouTube because the site is quite popular with the younger generation we are trying to target.