Saturday, 14 March 2015

Evaluation Task 2 - How did you use media technologies in the construction and research, planning and evaluation stages?

Written by Hannah Boardman

I am going to be evaluating the use of technology throughout the production of our trailer.



I have used Blogger to document my research, planning, and evaluations throughout the production of our trailer. I chose to post blogs about our production on this site because it is available for me to use from both within sixth form and at home for free. Blogger makes it easy to edit and upload blog posts and also add pictures and links.

I used this software to create my blog last year, so I knew how to navigate the site.

We used Celtx to write our script on; it allowed us to create a professional looking script which we could give to our actors to make them feel as though they were in a professionally film rather than a student production. It was important to give them a script because I think they took their role more seriously and worked in a professional manner.

During filming North Chamber we used a Nikon J1 camera because it allowed us to film high quality videos in 1080p HD which produced clear footage to get a cinematic effect. This camera is easy to operate, ensuring that the filming process went smoothly as every member of the group knew how to operate the camera. Another advantage of the Nikon J1 was that it allowed us to manually adjust the aperture setting to produce a darker looking image which helped create an ominous atmosphere. However, in one shot we planned to have a focus pull and we could not film it with the Nikon J1 because we needed to be able to manually focus during the filming of a shot. Therefore, we swapped to a Panasonic G6 camera to film the focus pull because it allowed us to do this. We used the Panasonic G6 to take behind the scenes pictures of filming and of the film poster shoot.

Panasonic G6
Nikon J1


We used a SanDisk Extreme 32GB memory card to record all of our footage on because it had enough memory space for the amount we planned to film.


We used a tripod when possible so that the shots were steady and looked professional. However in some scenes this was not possible as there was little space so we had to hold the camera securely with our hands.



To edit our trailer we used Pinnacle Studio 10. This editing software allowed us to cut clips and edit them together in the order we wanted. To get the glitch effect when Cassandra is walking down the corridor at the end of the trailer, I split the clip a few times and deleted small sections from it, I then replaced the deleted sections by copying and pasting sections from earlier on in the clip.



As you could only insert two sounds at a time on Pinnacle Studio, we used Audacity to merge sound effects together so we were able to build on the sound we already had. This played an important role in building tension towards the end of our trailer.



We uploaded our trailer, location recce and behind the scenes videos to Vimeo. Vimeo is a site that allows people to upload videos and share them with others for free. We could access Vimeo from inside sixth form which was convenient and wouldn’t be possible if we had only used YouTube. We then embedded the links of the videos onto our blogs.


As not many people use Vimeo, we decided to upload the final cut of the trailer to YouTube as it has over one billion users worldwide. YouTube allowed us to show our film to a wider audience and get more feedback.





Social networking sites are used by film makers to promote films and to get audiences talking about them. We made a Twitter account for our production company in order to get audiences involved and excited about the trailer. The account also allowed us to get feedback from people that have viewed the trailer. Twitter has a ‘trending topics’ feature that includes the most popular topics on users of Twitter are discussing each day; hashtags are used on social  media sites to identify messages about a certain topic. We used the hashtag ‘#NorthChamber’ to help promote our trailer and so that we could search it and see conversations being had about the trailer.



I used Microsoft Word to write up all of my blog posts and then I copied and pasted them into a blog post. I did this so that I had a saved copy of my work in case Blogger lost any of it. I also used it to make my film poster template as making and moving text boxes on Microsoft word is easy to do.
I uploaded this Microsoft Word document onto Scribd as I couldn’t copy and paste what was in it without the layout of the text boxes changing. By using Scribd, the template looked neat my blog whilst still being easily accessible.



I used Microsoft PowerPoint to display my ‘The Woman in Black’ trailer analysis on. I used PowerPoint because the analysis was very long it would have looked untidy if I had written it in a normal blog post. PowerPoint allowed me to break up the post into different slides for different areas of analysis (mise-en-scene, characters, titles etc.). It also allowed me to add pictures and screenshots to illustrate what I was writing.



I uploaded my PowerPoint to Slideshare so that I could embed the link into a post on Blogger. Slideshare is a site that allows you to upload PowerPoint presentations so that others can access them. It allowed me to copy and paste the embed code for my presentation onto my blog so that it is easily accessible and also added another technology to my blog.


We used dropbox to share shot lists, scripts and images etc. with everyone in the group. As everyone played different roles in the production we needed a way to share what we had done individually with other members of the group. Dropbox was perfect for this as you can upload files in seconds and we could log on and find whatever we needed for our blog posts. 




I used Microsoft Excel to record the results of our film demographic questionnaire because you can create graphs and charts easily out of the data you have collected. This allowed us to see clearly what audience we should target the film at and what our target audience liked about the horror genre.


To create our website we used Wix which is a site allowing people to make and publish websites through the use of drag and drop tools. We were able to add content; pictures, a link to our trailer and text very easily. This then gave us more time to focus on the overall look of the website so that it would be appealing to the audience. 



Photoshop was used to create our poster. The software allowed us to be creative and fully manipulate images.


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